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What is Search Engine Optimisation?

Search engine optimisation or SEO is the practice of creating, modifying or repairing a website so that it can be fully read and indexed by the major search engines. The main search engines taken into consideration are Google, Yahoo and Bing, all of which use computer programs known as ‘robots’ to access and scan the information on your site

Keywords

Search engine optimisation is all about showing these search engines what your site is about by intelligently using keywords that will drive relevant traffic to your site. Keywords play a vital role in any search engine optimisation process, picking the correct keywords is a skill and will usually be the difference between success and failure online.

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